Menu
Connect and grow with
the multicultural consumer
Menu
GBG is a Sales and Marketing Multicultural agency with extensive cultural branding experience
GBG know how important your brands are within the Multicultural and Millennials markets, we understand that all of your below the line brand advertising at retail, thru point of purchase and grass root programs are an extension of your overall brand marketing efforts. That is why our tested 360 degree marketing approach generates as much marketing value as it produces sales growth. We understand the importance of consumer insights, Latino’s loyalty, touch points, and spending habits. Most importantly, we know what it takes to make a brand memorable, desirable and preferable, not only for a moment but throughout TEAM’s lives.
The best ideas in the world won’t do much good without some serious research and planning. And with new ways to reach the consumer popping up every day, creating a cohesive and insightful plan is becoming both more difficult and more crucial than ever before.
The featuring of a brand in media vehicles in order to build strong, long-term relationships with consumers. In the hectic consumer marketplace, recognized, trusted brands stand out. Sometimes those brands are old, established over many decades, giants in the consumer consciousness.
Shopping happens fast. Judgments are made within seconds. The decision to approach an in-store display can happen in as little as 1/3rd of a second. That means your brand’s opportunity to make an incremental sale can live or die in less than a heartbeat. There’s no time for nuance.
We support you in determining the most efficient and effective way to distribute your products, and provide the best possible service. The efficient management of the route and commercial conditions of distributors are key to guarantee the presence of our products in stores as to maintain profitability levels.
Music and Sport Marketing POS Development On and Off Premise Promotions Retail Promotions Sponsorship Activation Property Negotiation Asset Management Artist Retail Appearances Video Production Street Team Incentive Retail Programs Fulfillment Promotional Merchandise Design and production
Packaging is brand design at the sharp end, the art of promising and being believed, a tangible realisation of a brand that projects the key brand messages. It represents the virtues and appeal of a product, according to the well-researched tastes and aspirations of the consumer, and so is crucial to supporting the establishment of a product and it’s brand proposition.
Customers are actively looking for solutions just like yours. The question is, are your products and services easy to find where it matters most? Do your messages connect and inspire action in a meaningful way?. Gutierrez Brand Group consultants specialize in understanding your customer’s journey from awareness to consideration to purchase.
It is no easy feat for brands to transition from shelf to check out—after all, the shelf space is the most cutthroat marketing environment in existence today. In fact, consumers often make their decision of what to buy in seconds and based mostly on what packaging captures their attention first. There’s no way of getting around it—good design sells.
