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Promotional Merchandising
It is no easy feat for brands to transition from shelf to check out-after all, the shelf space is the most cutthroat marketing environment in existence today. In fact, consumers often make their decision of what to buy in seconds and based mostly on what packaging captures their attention first. There’s no way of getting around it—good design sells.
Not only does it house the contents of your product, but packaging and merchandising play an important role in establishing your brand ethos. Product packaging can be beautifully designed, but if difficult to open or expensive to produce, it is equally as ineffective as one poorly designed. To avoid this, we support all facets of research, creation, and delivery while assisting with substrate selection, fabrication, engineering, and point-of-purchase solutions.
The brand is one of the key elements of any successful company. A strong and consistent brand is what makes the difference over the competition: it increases customer loyalty and helps maintain profitability.
The promotional items, clothing or corporate gifts of the organization are as important to the brand as any other element. In fact, they are some of the most important pieces; after all, they are a physical and tangible representation of the brand.
A successful advertising article is much more than putting a logo on a cheap gift. Whether for an event, a thank-you gift for the customer or a recognition for an employee, promotional items and merchandising are powerful brand tools that convey a lot of information about a company to the world.
It is no easy feat for brands to transition from shelf to check out—after all, the shelf space is the most cutthroat marketing environment in existence today. In fact, consumers often make their decision of what to buy in seconds and based mostly on what packaging captures their attention first. There’s no way of getting around it—good design sells.
Not only does it house the contents of your product, but packaging and merchandising play an important role in establishing your brand ethos. Product packaging can be beautifully designed, but if difficult to open or expensive to produce, it is equally as ineffective as one poorly designed. To avoid this, we support all facets of research, creation, and delivery while assisting with substrate selection, fabrication, engineering, and point-of-purchase solutions.
It is one of the most durable and effective marketing tools to increase brand awareness. Not only do the recipients keep them, but when they use these products they can reach thousands of people, thus exposing the brand.
That shirt that you give away, will take X times, and every time you will remember the virtues of the company and will give more visibility to another audience.
In addition, respondents explained that advertising products have generated a return on investment higher than radio and outdoor advertising. And, more than half of the recipients (56%) said that the image of the company had improved after receiving a printed article.
With this, in addition to being able to see the value at the advertising and brand level, it also gives us the perspective of how these promotional products are used, and how they are integrated into the life and routine of the recipients.
And what have been the results for the advertisers?
Advertising gifts are a cheaper advertising alternative
When you think about your advertising budget and how you are going to invest it; the mind goes directly to conventional advertising on radio, television, print media … But among the media ‘below the line’ we can find a great alternative: with many personalization options.