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Connect and Grow

with the Multicultural Consumer

Every piece of promotional merchandise is an opportunity for the consumer to connect with your brand

← SERVICES · Promotional Merchandising · Design and Production

The power of promotional merchandising

It is no easy feat for brands to transition from shelf to check out—after all, the shelf space is the most cutthroat marketing environment in existence today. In fact, consumers often make their decision of what to buy in seconds and based mostly on what packaging captures their attention first. There’s no way of getting around it—good design sells.

 

Not only does it house the contents of your product, but packaging and merchandising play an important role in establishing your brand ethos. Product packaging can be beautifully designed, but if difficult to open or expensive to produce, it is equally as ineffective as one poorly designed. To avoid this, we support all facets of research, creation, and delivery while assisting with substrate selection, fabrication, engineering, and point-of-purchase solutions.

Designing Packaging to Remember

It is no easy feat for brands to transition from shelf to check out—after all, the shelf space is the most cutthroat marketing environment in existence today. In fact, consumers often make their decision of what to buy in seconds and based mostly on what packaging captures their attention first. There’s no way of getting around it—good design sells.

 

Not only does it house the contents of your product, but packaging and merchandising play an important role in establishing your brand ethos. Product packaging can be beautifully designed, but if difficult to open or expensive to produce, it is equally as ineffective as one poorly designed. To avoid this, we support all facets of research, creation, and delivery while assisting with substrate selection, fabrication, engineering, and point-of-purchase solutions.

Promotional merchandising involves employing promotional products to help companies advertise their products and services.

They are a channel of constant communication between the company and its public of interest. In addition, the advertising gifts industry is one of the most avant-garde and versatile, and actively contributes to increase brand awareness, positioning, loyalty and in effect, to stimulate sales.

The brand is one of the key elements of any successful company. A strong and consistent brand is what makes the difference over the competition: it increases customer loyalty and helps maintain profitability.

 

The promotional items, clothing or corporate gifts of the organization are as important to the brand as any other element. In fact, they are some of the most important pieces; after all, they are a physical and tangible representation of the brand.

 

A successful advertising article is much more than putting a logo on a cheap gift. Whether for an event, a thank-you gift for the customer or a recognition for an employee, promotional items and merchandising are powerful brand tools that convey a lot of information about a company to the world.

The Promotional Products Give Greater Visibility to the Brand

It is one of the most durable and effective marketing tools to increase brand awareness. Not only do the recipients keep them, but when they use these products they can reach thousands of people, thus exposing the brand.

That shirt that you give away, will take X times, and every time you will remember the virtues of the company and will give more visibility to another audience.

  • 90% of recipients use promotional items at least once a week.
  • 10% of recipients pass the item to family or friends.
  • 87% keep the gift for more than a year.

In addition, respondents explained that advertising products have generated a return on investment higher than radio and outdoor advertising. And, more than half of the recipients (56%) said that the image of the company had improved after receiving a printed article.

Are Useful, Tangible and Accessible

With this, in addition to being able to see the value at the advertising and brand level, it also gives us the perspective of how these promotional products are used, and how they are integrated into the life and routine of the recipients.

  • 55% said they have at least one advertising item in their room.
  • 74% said that they keep at least one advertising gift in their work area.
  • While 91% said they have at least one advertising item in their kitchen.

 

And what have been the results for the advertisers?

  • 42% of the recipients have had a more favorable impression of the company.
  • 60% have done business or have closed a deal.
  • 27% have stated that the product served as a constant reminder of the company.

 

Advertising gifts are a cheaper advertising alternative

When you think about your advertising budget and how you are going to invest it; the mind goes directly to conventional advertising on radio, television, print media ... But among the media 'below the line' we can find a great alternative: with many personalization options.

Connect and Grow

with the Multicultural Consumer