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Connect and Grow

with the Multicultural Consumer

OUR CULTURE

OUR PEOPLE

OUR BRANDS

GUTIERREZ BRAND GROUP, LLC (GBG)

Was founded with a dream to create a Multicultural agency with as much corporate Marketing experience as Hispanic agency background. GBG, is therefore a combination of over 20+ years of corporate marketing and 25+ years of Multicultural marketing within the US and Latin America.

 

Our Team has International marketing experience from Mexico, the US, Central and South America, the Caribbean, France and China.  We have been cultivating rich brand experiences within the different platforms where the brand plays its main motivating role.  We know about the stress, efficiencies, deadlines and financial pressure in this challenging economic environment because we have been leading marketing departments for “World Class” brands. Therefore we take pride in our international brand experience and competitive pricing that delivers true ROI results.

 

THE LEADERSHIP TEAM

We aim to lead our client partners with relevant, timeless, and compelling brand stories. With diversity driving our country’s growth, America’s cultural identity and values are experiencing a great evolution. Our agency’s long history with diversity has prepared us to help brands succeed in the midst of today’s complex transformation.

 

GUILLERMO GUTIERREZ

President & CEO

As former Director of Hispanic Marketing for Crown Imports, Guillermo is a brand strategist expert with 21 years of corporate marketing experience with Crown Imports and Anheuser-Busch, Inc. He directed one of the companies most acclaimed marketing groups with elite brands such as Corona, Corona Light, Modelo Especial, Negra Modelo and Pacifico.

As President & CEO of GBG he oversees agency operations, strategic direction, marketing strategies and clients relations. Guillermo is a graduate of the University of California, Stanislaus with a Business degree and an MBA from the University of Phoenix.

JOSÉ GUTIERREZ

Vice President, Marketing and Business Development

Jose brings more than 22 years of experience in marketing with some of the most iconic brands in the world: Bud Light, Verizon, McDonald's.

As the former Director of Multicultural Marketing at Verizon, he set the strategic direction for the development of products, services, and marketing for the Latino, Asian and African-American Segments.

In addition, Jose was the Regional Marketing Supervisor for McDonald's Corporation, where he managed multiple agencies and led Multicultural marketing initiatives at different levels.  At Anheuser-Busch, Jose worked in numerous capacities including Product Manager for Bud Light focusing on the Latino Market.

Jose earned an MBA from the University of California, Irvine and is a graduate from the San Francisco State University with Marketing and Spanish degrees.

As Vice President, Marketing & Business Development, he oversees Strategic Brand Direction and Market opportunities for new and existing clients.

STELLA GIMENEZ

Executive Vice President, General Creative Director

Stella is a 25 plus year international creative professional with top worldwide agency experience that includes: Creative Director for J. Walter Thompson, Ogilvy & Mather, BBDO and Total Brand Inc.  She has a degree in Philosophy and studied Behavioral Psychology at the University of Argentina. Stella is an accomplished writer and certified Feng Shui master, created and conducted the "Creative Process Seminar" in Latin America and Spain and recently published a self-help book called "Re Cree Su Vida".  She was awarded the Mobius Award for an Exxon Commercial "Deflated car" in Chicago and Print Grand Prix for 7Up in Argentina.  She has developed advertising campaigns for worldwide brands such as:  Exxon, Cadbury, Smirnoff Ice, 7Up, Pepsi, Sunny Delight, Jarritos, Quilmes, Corona Extra, Corona Light, Modelo Especial, Pacifico, Negra Modelo, Pilsen, Toña, Cinecanal, Ford, Volkswagen, Unilever, and Televisa throughout the US, Latin America, and Spain.

ELVIA GUTIERREZ

Vice President, Operations and Business Development

Over 15 years of international cultural management experience in Europe, the Caribbean, Latin American, Asia and the US.  She earned a BA in International Relations from the San Francisco State University, a Cultural management degree from AGECIF Institute in Paris as well as a MA of International Relations at the Sorbonne University in Paris France.

LUCY PEREZ

Vice President, Event Marketing

Lucy brings a wealth of experience to her role as Vice President of Event Marketing.  She has over 15 years of experience in promotions, advertising, integrated marketing, contract negotiations and sports and brand marketing.  She is a leader with a proven track record of identifying and developing successful retail programs. Lucy has done extensive work in the consumer and packaged goods industry with leading brands such as Gatorade, Tropicana, Quaker, Grupo Modelo and the Anheuser Busch portfolio of beers. She has worked closely with professional leagues and teams on sports sponsorship activations including NBA, NFL, MLB, NHL, MLB, NASCAR, AVP Beach Volleyball, as well as a wide variety of entertainment entities.

Lucy brings in-depth experience in shopper marketing, sponsorship activations, grassroots activities and special events.  She holds a degree in Sports Management, and is fluent in Spanish.

EDUARDO BERRETA

Vice President, General Creative Director

Eduardo is an accomplished Creative and Art Director who has created award-winning International advertising campaigns for brands such as Corona, Modelo Especial, Corona Light, Negra Modelo, Sunny Delight, Jarritos, Famosa, 7up, Quilmes, Pepsi, Ford and Unilever, both in the US and Latin America, for multinational advertising agencies such as J. Walter Thompson, BBDO, Ogilvy and Mather and Total Brand.

MARTIN CARENZO

Vice President,  Creative Director

Martin has over 20 years of International experience creating ATL and BTL advertising for mayor international brands such as Corona, Modelo Especial, Corona Light, Negra Modelo, Famosa, Quilmes, Sunny Delight and Jarritos both within the Hispanic market and Latin America.

Martin holds a degree in Art Design and Music. He is a multi-faceted creative director who began his career at J. Walter Thompson and has expanded into all areas of creative brand development.

DIEGO CARENZO

Web Development

Diego has over 17 years of International Creative and Digital Marketing, Web design, and Social Media experience.

His vast knowledge covers the US, Spain, and Latin America for International brands such as Corona, Modelo Especial, Corona Light, Pacifico, Negra Modelo and Sunny Delight.

He holds a degree in Art Design, Web Design and Development.

TITO ZAMALLOA

Strategy Director

Draws on 20+ years’ experience across top brands: AT&T, McDonalds, PepsiCo, H&R Block. Former entrepreneur who is efficient with money and resources and loves growth hacks. Has a top MBA, is adjunct faculty at UCLA, and an industry speaker. Believes in being involved as board member of professional associations and community organizations. You will get a smart and savvy advisor and get your goal met.

BILL LIGAS

Public Relations and Media Director

As the Director of Communications for GBG, Bill Ligas brings more than 20 years of leadership experience in the areas of public relations, corporate communications and digital media solutions.

He works with leading food, beverage and active brands to create and develop communications solutions that build brand equity, awareness and drive engagement.

Bill is an innovative and creative strategist with a strong understanding of strategic communications to both internal and external audiences, including employees, media, digital followers and both General Market and Hispanic consumers.  He has worked with leading brands such as McDonald's, Corona, Modelo Especial, The Chicago Bulls and promoted various charitable organizations and events nationwide.

Bill brings significant experience in many areas, including new product introductions, media relations, digital and social media program development, campaign support, product placement and special events. He is a graduate of the University of Illinois at Champaign with a degree in Marketing and Communications.

Connect and Grow

with the Multicultural Consumer

OUR CULTURE

OUR PEOPLE

OUR BRANDS